ALEXION UK

ULTRA RARE DISEASE IN THE ICU

How can a creative concept impact the way an HCP thinks about an ultra-rare disease? Can a creative concept engage specifically ICU physicians?

HEALTH worked with the UK aHUS team to create a unique concept to speak specifically to ICU physicians about recognising the signs and symptoms of aHUS. HCPs in the ICU seeing a patient presenting with multi-organ involvement are faced with the race against time. By educating HCPs on the signs and symptoms of aHUS, we help reduce the time to diagnosis and ultimately treatment, helping ICU physicians to stabilise and accurately diagnose.