We build a rich understanding of the issue(s) or challenge(s) at hand.

By reviewing what our communication target is saying about a disease and by understanding the trends and activities in the category, the target, and the brand, we can evaluate and leverage key insights to build meaningful strategies, positioning and ultimately identify a brand’s “Big Idea” – the single-most important idea we want to convey.

What good is a “Big Idea” if it doesn’t live?

We transform the “Big Idea” into creative concepts, key visuals, signatures, medical messaging platforms and 360° campaigns that speak to our target audience.

We build campaigns and communications that resonate with our target needs, and that reinforce our communication strategy and objective – with regional and local relevance – by working with countries early in the process in order to best respond to their specific needs and achieve validation of the team’s ideas and initiatives.

Why create impactful campaign communications if only certain countries, but not others, can use them?

We implicate regional and local input to build relevant and appropriate communications that can be implemented – and locally managed.

Our campaign tools are designed to be agile, and each digital tool is delivered with its back-end, allowing ease in roll-out and local adaptation.

It’s not just about online presence, but measuring performance and impact in order to know where we need to improve.

We believe that success must be measured. By working together to define clear KPIs, we use tailored tools to listen, measure, adapt and refine our communications for ultimate reach, impact, and measurable success, with the latest data management tools available.