With over 15 years agency experience in corporate communication, my convictions have been forged by various global client’s cultures.
As a Creative Director, it is essential that I understand your internal needs and limitations – and transform these into creative solutions that match your needs.
" Having a new idea each day allows you to stay ahead of the competition. "
Rich experience in European, US and Global markets, 15 years of communication agencies across healthcare and commodities brands – and a solid list of fascinating straits – have forged me.
I seek to constantly step outside of my comfort zone to face unique challenges that test my discipline, expertise and resolve.
I am driven to understand client needs and lead the team to deliver on our promises.
" I remain curious - and fiercely dedicated to clients. "
My medical writing and sales training abilities have been cultivated over the past 15 years in the pharmaceutical and medical device industries. With transversal experiences from starting out as a sales representative, then to Phase II-IV clinical trials manager, and E.U. regulatory submission writer, an agency account supervisor, and ultimately forging my passion: becoming an international medical writer in leading European agencies.
" Communication in the field should be both scientifically accurate and emotionally compelling. "
I was the Director of Strategic Planning at McCann Healthcare Paris from 2013-2016, and previously Head of Planning for Havas Life Paris and Havas Life New York from 2006 -2013.
I lead the team to identify specific business problems our clients face, and address these challenges with innovative and inspiring strategies, designed to address a specific target. With over 15 years experience in sales & marketing, my passion for strategic planning leads our rigorous process.
" W. Edwards Deming said it best, 'without data you're just another person with an opinion.' "
Following a Master’s Degree in Communications and Digital Media from the University of Geneva, I spent several years within international NGOs and the communication industry. I have progressively specialised in the healthcare, lifestyle and the B2B sectors, and create the link between brand strategy, creation and technology. My role is to leverage digital innovation in order to reach, connect, educate, and influence your audience.
" I optimise digital as a media to increase your brand’s presence and create measurable impact. "
Over the past 13 years, I’ve been helping clients to build their brands both on a local base and throughout the world.
Working on global pharmaceutical campaigns as well as for big automotive or FMCG brands, I’ve learned that advertising is simply a business made by people, for people.
As a Senior Copywriter and Creative Director, my job is to give my clients a voice, and turn their business needs into a creative output.
" In a world that asks you to run, ideas can make you fly. "